My role in 'The Personal Showroom' project for Lotus Cars was to lead the UI design and ensure the creative vision was translated into an innovative and user-centric digital experience. From the concept phase to final delivery, I developed prototypes for client presentations, designed a functional system for developers, and ensured a seamless integration of creativity and functionality. The project stood out for its combination of experimental design and cutting-edge AI technology, offering users a personalized and immersive interaction with the brand. It represents a new direction in digital automotive experiences, blending art direction, technology, and thoughtful design.