In spearheading "The Personal Showroom" project for Lotus Cars, I played a pivotal role in shaping the user interface, translating the artistic vision into a tangible project. As the lead UI designer, my responsibilities encompassed crafting prototypes for client presentations, developing a functional design system for developers, and ultimately breathing life into the concept. From concept to execution, I ensured a seamless fusion of art direction and functionality, contributing to the revolutionary AI-powered experience that defines "The Personal Showroom." This project represents a harmonious blend of cutting-edge technology and user-centric design, marking a new era in automotive engagement.