The project focused on crafting a bold and experimental digital platform for Dentsu Lab, reflecting their visionary approach to innovation. My role emphasized art direction and experimental design, pushing creative boundaries to create a visually striking and engaging experience. Through close collaboration with developers and stakeholders, we ensured that the platform not only showcased Dentsu Lab's cutting-edge projects but also stood out as a statement of their identity. The result is a digital space that merges creativity and functionality in a truly unique way.